Description
Most golfers spend thousands of dollars searching for a better swing, better clubs, or better technology—while overlooking the single most important connection in golf:
Your hands.
Every shot you hit begins with the grip. If your hands are fighting the club, compensating for poor alignment, or constantly searching for the correct position, consistency becomes almost impossible.
That’s where Marty’s Grip Alignments system changes the game.
Using a customized grip alignments process, Marty adjusts each club to fit your unique hand position, grip pressure, and natural setup—not a generic factory standard. Most golf grips are manufactured in a one-size-fits-all approach that simply does not work for a large portion of golfers. The result is tension, club rotation, inconsistent hand placement, wrist strain, forearm fatigue, and loss of control throughout the swing.
Marty’s process creates a club that fits you.
Each grip is individually aligned and customized so that when you place your hands on the club, they naturally settle into the same correct position every time. No guessing. No constant readjustment. No searching for alignment at address.
The goal is repeatability, comfort, and confidence.
What the Grip Alignments Process Helps Improve
- Consistent hand placement on every shot
- Reduced clubface rotation during the swing
- Better control and shot consistency
- Reduced tension in the hands, wrists, and forearms
- Improved comfort for golfers with grip or mobility issues
- More confidence at address
- Better connection between the golfer and the club
This is especially valuable for golfers who:
- Struggle with inconsistency
- Grip the club too tightly
- Experience wrist or forearm tension
- Feel uncomfortable with standard grips
- Constantly adjust their hands before swinging
- Want every club in the bag to feel consistent
Why Do Every Club?
Marty strongly recommends completing the full set—from wedges to driver.
When every club is aligned and fitted consistently, your hands develop a repeatable relationship with every club in the bag. The transition between clubs becomes more natural, more comfortable, and more reliable.
Golf is built on repetition and feel. Consistency across the entire set creates confidence throughout your game.
Process & Turnaround
The service begins with a consultation and club assessment. Marty evaluates your natural hand position, grip tendencies, and alignment needs before customizing each club.
Each club is then:
- Fitted with grip alignment adjustments
- Properly aligned and tested
- Customized to your individual hand positioning
Clubs are dropped off for service and are typically ready within 24 hours.
Appointments are required.
Pricing
Grip Alignments Service
- $20 per club
New Grip Installation
- $20 per club plus grip cost
Payment is made directly at the appointment.
Private Consultation & Coaching
Marty also offers private one-on-one consultations for golfers, business professionals, and individuals seeking performance-focused coaching and mindset development.
Drawing from decades of experience in golf, business, entrepreneurship, and personal performance—including becoming a Canadian best-selling author and building internationally recognized businesses—Marty’s coaching approach focuses on clarity, confidence, alignment, and practical real-world results.
Consultation Rate
- $250 per hour
By appointment only.

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